What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
FITLAND anchors on a vivid Orange (#fcd5a2) as their primary brand signal, paired with Orange (#f7af4e), and accented by Orange. The palette leans warm — inviting and energetic.
#fcd5a2
Primary
#f7af4e
Secondary
#d77f39
Accent
#e5bc7f
Accent
#766353
Accent
#fef5ea
Background
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FITLAND uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
FITLAND is warm and approachable, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, headquartered in Hradec Králové, CZ.
CZ
Hradec Králové, CZ
local
cs
FITLAND is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FITLAND. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Sandy Brown
Used for backgrounds and accents throughout the website, creating a warm, inviting feel.
Open Sans
Used for body text, providing a clean and readable experience.
Vaše fitness centrum
Repeated in the title and description, emphasizing the brand's core offering.
Fitness models with fiery aura
The website features images of fitness models with a fiery aura effect, suggesting intense workouts and energy.
Abstract figure in logo
The logo incorporates an abstract figure within a circle, suggesting fitness and movement.
Social Media Intelligence
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