Fitmexx
The EverymanServes Local residents interested in fitness and wellness
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Fitmexx anchors on a vivid Orange (#fb5b20) as their primary brand signal, paired with Orange (#a34401), and accented by Orange. The palette leans warm — inviting and energetic.
#fb5b20
Primary
#a34401
Secondary
#36312c
Accent
#000000
Background
#217cbb
Accent
#654d43
Accent
Typography
Fitmexx uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fitmexx uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fitmexx is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Liberec, CZ.
CZ
Liberec, CZ
local
cs
Fitmexx is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fitmexx. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Bright Orange
Used for call-to-action buttons and highlights.
Open Sans
Used for body text and headings, providing a clean and modern look.
FITMEXX wordmark
The wordmark uses a bold, sans-serif font with a color split between orange and blue, and a stylized 'X' that connects the two words.
Muscular fitness models
The website uses high-contrast, dramatic photography of muscular fitness models to convey strength and athleticism.
Social Media Intelligence
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