Fitness KB
The Everyman“certifikované Hammer STRENGTH training center”
Serves Adults interested in fitness and wellness
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Fitness KB anchors on a vivid Blue (#007cba) as their primary brand signal, paired with Blue (#006ba1), and accented by Green. The palette leans cool — projecting trust and professionalism.
#007cba
Primary
#ffffff
Background
#191919
Text
#9ceb14
Accent
#006ba1
Secondary
#005a87
Surface
Typography
Headings set in Encode Sans Expanded (a sans-serif — clean, modern, and optimized for digital), body in PT Serif (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Fitness KB is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
action, fitness, studio
studio
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Jičín, CZ.
CZ
Jičín, CZ
local
en
Fitness KB is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fitness KB. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Blue (#007cba)
Used for the logo and primary buttons, conveying energy and motivation.
Lime Green (#9ceb14)
Used for accents and calls to action, conveying energy and health.
Encode Sans Expanded
Used for headings, providing a modern and bold look.
KB
The brand uses the acronym 'KB' as part of its identity.
Social Media Intelligence
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