Fitness Maximus
The EverymanServes Adults seeking fitness and wellness services
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Fitness Maximus emphasizes both professional training and a motivating environment, creating a space where individuals are encouraged to achieve their fitness goals under expert guidance. This blend of expertise and encouragement is a key differentiator.
Color Intelligence
Fitness Maximus anchors on a muted Red (#4c3534) as their primary brand signal, paired with Red (#dbc2c4), and accented by Red. The palette leans warm — inviting and energetic.
#4c3534
Primary
#dbc2c4
Secondary
#ea1e25
Accent
#0a0808
Text
#fefefe
Background
#927e7f
Background
Typography
Fitness Maximus uses noticia text across both headings and body — a serif — evoking tradition, authority, and print heritage. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fitness Maximus uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fitness Maximus is authoritative and decisive, energetic and passionate.
we
high_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on wix.com, active on 5 social platforms.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
local
cs, en
Fitness Maximus is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fitness Maximus. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Fitness Maximus Red
The shade #e22f1f is used consistently for key brand elements like buttons and accents.
Noticia Text
The serif font Noticia Text is used for headings and body text, creating a classic and readable feel.
Founding Year
The website mentions the founding year of 2013, adding a sense of establishment.
Muscle Man
A cartoonish muscle man figure is used in the logo and as a mural in the gym.
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