Fitplace
The Everyman“ (nejen) Fitko, díky kterému si čas na cvičení rádi uděláte.”
Serves Young adults and adults interested in fitness and healthy lifestyle
What Drives Them
Relatable and down-to-earth. Connects through belonging.
The tagline emphasizes making time for exercise enjoyable. This, combined with the values of well-being and community, suggests a focus on the pleasantness and appeal of the fitness experience, making 'enjoyableness' the core differentiator.
Color Intelligence
Fitplace anchors on a muted Orange (#a29287) as their primary brand signal. The palette leans warm — inviting and energetic.
#706f6f
Background
#a29287
Primary
#000000
Background
#e6e6e7
Background
#1a1615
Text
#cac1bd
Background
Typography
Headings set in PT Sans Narrow (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fitplace uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric.
Combination Mark
circle
Icon + Text
5/10
Brand Character
Fitplace is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Action shots of people exercising, Gym equipment, Studio photography
natural
full_color
flat
top_navigation
rounded
comfortable
image
Digital Footprint
Built on React, active on 1 social platform.
Market Presence
Local market, headquartered in Mladá Boleslav, CZ.
CZ
Mladá Boleslav, CZ
local
cs
Fitplace is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fitplace. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: circle
Brand Codes
Fitplace Red
The specific shade of red used in the logo and as an accent color throughout the website. Hex value: #cd0a0a
PT Sans Narrow
Use of PT Sans Narrow for headings.
Czech Language
Website is in Czech language.
Location-based
Brand name is associated with a physical location.
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