FITPLUS.cz logo

FITPLUS.cz

The Ruler

FIT PLUS - To nejlepší ze světa fitness

Fitness·E-commerce·fitplus.cz

Serves Fitness enthusiasts

Open SansReliableInformativeEnergeticHelpful11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityCustomer SatisfactionExpertiseInnovation

Color Intelligence

The palette leans cool — projecting trust and professionalism.

#d6dbdb

Background

#323d3e

Background

#f9fbfb

Background

#565656

Background

#9fa5a3

Background

#1d1616

Background

cool palette(2w/4c)Gray · Blue · Red

Typography

Headings set in var(--template-headings-font) (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
Arialsecondary_headingSans Serif
Aa
var(--template-font)UISans Serif
Aa
var(--template-headings-font)HeadingsSans Serif

Logo Anatomy

FITPLUS.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

modernclean

Brand Character

FITPLUS.cz is authoritative and decisive, energetic and passionate.

Enthusiasm
85%
Confidence
80%
Warmth
65%
Technicality
55%
Urgency
50%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

fitnessvýživavybavení

Design Playbook

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Digital Footprint

active on 3 social platforms.

Social
facebookinstagramyoutube

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

FITPLUS.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FITPLUS.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
modernclean

Brand Codes

Open Sans

Typography CodeSupporting

Used for body text, creating a clean and readable experience.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Bright Teal

Signature ColorSupporting

#0ae1e1 used for highlights and call to action buttons.

Consistency80%
Website
ActiveOccasional

To nejlepší ze světa fitness

CatchphraseSupporting

Repeated tagline on the website.

Consistency95%
WebsiteAdvertisingSocial
ActiveOccasional

FITPLUS logo

Typography CodeSupporting

The FITPLUS logo features a bold, geometric sans-serif typeface with a distinctive split color scheme (red and gray) and a stylized 'PLUS' symbol.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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