Fit Plus
The EverymanServes Local residents seeking fitness and wellness services
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Fit Plus anchors on a muted Red (#d9bcbc) as their primary brand signal, paired with Red (#f5383a), and accented by Gray. The palette leans warm — inviting and energetic.
#d9bcbc
Primary
#f5383a
Secondary
#8b8b8b
Accent
#2b2726
Text
#fdfdfd
Background
#000000
Text
Typography
Headings set in etelka (a sans-serif — clean, modern, and optimized for digital), body in etelka light (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fit Plus uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fit Plus is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on React, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
Fit Plus is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fit Plus. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Crimson Red
Used as a primary accent color, conveying energy and motivation.
Etelka
Modern and strong font used for headings, creating a sense of professionalism and strength.
Action Shots
Photos of people exercising and using equipment, emphasizing an active and dynamic environment.
Swoosh
The logo features a swoosh shape in red and black.
Active Lifestyle
The photography style features active people in fitness settings, conveying a sense of health and well-being.
Social Media Intelligence
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