What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
fitPULS anchors on a vivid Blue (#0097f5) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#fdfdfd
Background
#0097f5
Primary
#cacac9
Accent
#1d1c18
Text
#7b7a78
Accent
#454545
Text
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
fitPULS uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
fitPULS is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Webnode, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
fitPULS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by fitPULS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Electric Blue
Used for buttons and accents, creating an energetic feel.
Rodina setkává s radostí
Tagline emphasizing the family-friendly atmosphere.
Montserrat Flex
Modern font used for headings and body text.
Heartbeat Line
The logo features a stylized red heartbeat line integrated into the brand name.
Social Media Intelligence
More brands in Fitness
Explore other brands in this industry to compare visual identities.
