Flow Base
The Caregiver“O kapku lepší”
Serves Environmentally conscious consumers seeking natural skincare products
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Flow Base anchors on Blue (#edf3fa) as their primary brand signal, paired with Pink (#402839), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#edf3fa
Primary
#402839
Secondary
#5f505f
Accent
#216f83
Accent
#c1cfd5
Accent
#7c5e4d
Accent
Typography
3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Flow Base uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Flow Base is warm and approachable, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Flow Base is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Flow Base. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Blue (#edf3fa)
Used as a background color, creating a clean and fresh feel.
Helvetica Neue
Used for headings and body text, providing a modern and clean feel.
Waterless Formula
The brand emphasizes the absence of water in their products.
O kapku lepší
Tagline used to emphasize the brand's quality.
Nature immersion
Photography style featuring people immersed in natural landscapes, often with a focus on relaxation and wellness.
Minimalist botanical doodles
The website features minimalist, hand-drawn style botanical doodles (leaves, flowers, etc.) as a recurring visual element.
Social Media Intelligence
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