FOR GYM
The Everyman“Fitness Vyžlovka”
Serves Local residents interested in fitness
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
FOR GYM anchors on Orange (#db7e27) as their primary brand signal, paired with Yellow (#ece1ab), and accented by Gray. The palette leans warm — inviting and energetic.
#db7e27
Primary
#ece1ab
Secondary
#232527
Text
#46413e
Text
#716561
Accent
#8d8e85
Accent
Typography
Headings set in Roboto Condensed (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FOR GYM uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
FOR GYM is casual and conversational, authoritative and decisive, energetic and passionate.
third
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
FOR GYM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FOR GYM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Flame Orange
Used for call-to-action buttons and highlights, creating a sense of energy and motivation.
Open Sans
Used for body text, providing a clean and readable appearance.
FOR GYM
Simple and direct naming convention, emphasizing the gym's purpose.
Wide-angle gym interiors
The gym interiors are photographed with a wide-angle lens, emphasizing the space and equipment.
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