Jan Kužel - Tvůj osobní trenér
The Ruler“Jsem tvůj osobní trenér.”
Serves Individuals seeking personal fitness training and guidance.
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Jan Kužel - Tvůj osobní trenér anchors on a muted Red (#d1c0c4) as their primary brand signal, paired with Red (#eb2141), and accented by Gray. The palette balances warm and cool tones.
#d1c0c4
Primary
#222329
Text
#eb2141
Secondary
#5a595e
Accent
#fafafb
Background
#ea3a56
Accent
Typography
Headings set in Archivo Black (a display face — designed for headlines and visual impact), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jan Kužel - Tvůj osobní trenér uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Jan Kužel - Tvůj osobní trenér is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate.
first_singular
middle_school
soft
Signature Words
Design Playbook
fitness, action, portrait
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
Jan Kužel - Tvůj osobní trenér is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jan Kužel - Tvůj osobní trenér. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Jan Kužel
The brand is built around the personal brand of the trainer.
Red (#ee1c46)
Used for call-to-action buttons and highlights, conveying energy.
Archivo Black
Used for headings, creating a bold and impactful statement.
Tvůj osobní trenér
Repeated phrase emphasizing personal training services.
Action shots
Photos of Jan training clients, demonstrating his expertise.
Shield Logo
The logo features a shield shape with the initials 'JK' and the full name 'Jan Kužel' incorporated.
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