John Reed Fitness
The EverymanServes Young adults and adults interested in fitness and a vibrant gym atmosphere
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
John Reed Fitness anchors on Blue (#1e40af) as their primary brand signal, paired with Yellow (#ffdd00), and accented by Green. The palette balances warm and cool tones.
#1e40af
Primary
#ffdd00
Secondary
#78c9b1
Accent
#ffffff
Background
#000000
Text
#e5e7eb
Surface
Typography
Headings set in hurme (a sans-serif — clean, modern, and optimized for digital), body in openSans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
John Reed Fitness uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
John Reed Fitness is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
second
high_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
multinational, based in XX, communicating in 6 languages.
XX
multinational
cs, de, en, hu, it, fr
John Reed Fitness is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by John Reed Fitness. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Electric Blue
Used in the logo and as a primary color for headings and accents.
Bright Yellow
Used as an accent color to highlight key information.
Hurme
Used for headings, providing a modern and bold look.
Fitnessclubs
Repeated use of the term 'Fitnessclubs' in the title and description.
Dynamic Visuals
Use of dynamic visuals and videos to showcase the fitness experience.
Social Media Intelligence
More brands in Fitness
Explore other brands in this industry to compare visual identities.
