Kosmetika - Jana Soukupová
The Caregiver“E-mail: kosmetika.soukupova@seznam.cz Telefon: +420 724 293 204”
Serves Women seeking professional cosmetic services
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Kosmetika - Jana Soukupová anchors on a vivid Blue (#0097f5) as their primary brand signal, paired with Blue (#cad6de), and accented by Gray. The palette balances warm and cool tones.
#0097f5
Primary
#cad6de
Secondary
#232222
Text
#fdfeff
Background
#a5a4a4
Accent
#666464
Accent
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kosmetika - Jana Soukupová uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Kosmetika - Jana Soukupová is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_singular
middle_school
soft
Signature Words
Design Playbook
natural, indoor
natural
full_color
horizontal
rounded
comfortable
image
Digital Footprint
Built on Webnode.
Market Presence
Local market, headquartered in Šumperk, CZ.
CZ
Šumperk, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Jana Soukupová
The brand is named after and features the founder, Jana Soukupová.
Sky Blue
The color #0097f5 is used for the website design, creating a fresh and clean aesthetic.
Allura
Allura is used for some headings, providing an elegant and personal touch.
Monochrome portrait with red lips
A black and white portrait of a woman with a wide-brimmed hat and striking red lipstick is used as a key visual element.
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