KWK FIT, spol. s r.o.
The EverymanServes Local residents interested in fitness
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
KWK FIT, spol. s r.o. anchors on Red (#c13632) as their primary brand signal, paired with Red (#ee2b31), and accented by Red. The palette leans warm — inviting and energetic.
#2e3336
Text
#c13632
Primary
#6e6c6e
Background
#d9d9d8
Background
#ee2b31
Secondary
#cd221a
Accent
Typography
Headings set in Crete Round (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
KWK FIT, spol. s r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
KWK FIT, spol. s r.o. is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
high_school
direct
Signature Words
Design Playbook
action, candid
natural
full_color
flat
top_navigation
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
KWK FIT, spol. s r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by KWK FIT, spol. s r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
CD221A
Used for the logo and various accents throughout the website.
Crete Round
Used for headings, providing a rounded, approachable feel.
Fitness v Plzni 24 hodin denně
Tagline emphasizing 24/7 availability in Plzen.
Full-width image banners
Large, high-quality images showcasing the gym and its equipment.
Smiling Weight
A smiling red weight with a cartoon face is used as a mascot.
KWK FIT Font
The KWK FIT logo uses a specific bold sans-serif font.
Social Media Intelligence
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