Magistrát města Karlovy Vary logo

Magistrát města Karlovy Vary

The Everyman
Government·Municipal Government·mmkv.cz

Serves Citizens of Karlovy Vary

Roboto CondensedReliableAuthoritativeCivic-mindedTransparent11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

Public serviceCommunityIntegrityResponsibility

Color Intelligence

Magistrát města Karlovy Vary anchors on a vivid Red (#e40236) as their primary brand signal, paired with Blue (#487ba7), and accented by Orange. The palette leans warm — inviting and energetic.

#e40236

Primary

#2a2a28

Text

#487ba7

Secondary

#ffffff

Background

#625944

Accent

#958d79

Accent

warm palette(5w/1c)Red · Gray · Blue · Orange

Typography

Headings set in Roboto Condensed (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital).

Aa
Roboto CondensedHeadingsSans Serif
Aa
RobotoBodySans Serif

Logo Anatomy

Magistrát města Karlovy Vary uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Magistrát města Karlovy Vary is formal and professional, authoritative and decisive.

Formality
80%
Confidence
75%
Technicality
55%
Warmth
45%
Enthusiasm
35%
Voice Person

third

Reading Level

high_school

CTA Style

formal

Signature Words

MagistrátměstaKarlovy Varyoficiálníweb

Design Playbook

Photography

Informative, Documentary

Lighting

Natural

Color Treatment

Full Color

Icons

Flat

Navigation

Top Navigation

Call to Action

Rounded

Spacing

Balanced

Hero Approach

Image Carousel

Digital Footprint

Built on Drupal, active on 3 social platforms.

Built withDrupal
Social
facebookinstagramyoutube

Market Presence

Local market, headquartered in Karlovy Vary, CZ.

Origin

CZ

Headquarters

Karlovy Vary, CZ

Market Scope

local

Languages

cs

Magistrát města Karlovy Vary is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Magistrát města Karlovy Vary. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Bright Red

Signature ColorSupporting

Used for accents and highlights, creating a sense of importance.

Consistency70%
WebsiteSocial
ActiveOccasional

Roboto Condensed

Typography CodeSupporting

Used for headings and body text, providing a clean and readable style.

Consistency90%
Website
ActiveOccasional

Karlovy Vary

Cultural SymbolSupporting

Referencing the city of Karlovy Vary.

Consistency80%
WebsiteSocial
ActiveOccasional

Karlovy VARY

Typography CodeSupporting

The brand name is written in a specific font, with 'Karlovy' in blue and 'VARY' in red, with a small red circle as a superscript.

Consistency90%
Website
ActiveOccasional

Red Circle

Signature ShapeSupporting

A red circle is used as a visual element, appearing as a superscript in the logo and potentially elsewhere.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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