Government

Municipal Government

Brand identity analysis across 56 municipal government brands in the government industry.

Dominant Colors

#2b85f7

Blue

17%

#0064a6

Blue

17%

#00afdb

Blue

16%

#de091c

Red

8%

#c41a13

Red

8%

#d91920

Red

7%

#006fb7

Blue

6%

#fbd203

Yellow

4%

#005aaa

Blue

3%

#3e87da

Blue

3%

#d72617

Red

3%

#003e53

Blue

3%

#0095da

Blue

2%

#0097f5

Blue

2%

#0d72bb

Blue

2%

Popular Heading Fonts

Montserrat

Sans Serif

Roboto Condensed

Condensed

Arial

Sans Serif

Roboto

Sans Serif

Helvetica

Sans Serif

WeissenhofGrotesk

Sans Serif

akzidgrtskprosup

Sans Serif

Poppins

Sans Serif

slick

Sans Serif

georgia

Serif

Average Brand Voice

Formality

81%

Humor

6%

Enthusiasm

37%

Technicality

52%

Warmth

49%

Confidence

77%

Urgency

28%

Exclusivity

17%

Nostalgia

38%

Rebellion

4%

Niche Stats

56

Total brands

52

With logos

56

Voice analyzed

43

With social