Magistrát města Ostrava logo

Magistrát města Ostrava

The Everyman
Government·Municipal Government·ostrava.cz

Serves Citizens of Ostrava

MontserratReliableAuthoritativeCivic-mindedTransparent11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

CommunityIntegrityProgressAccessibility

Color Intelligence

Magistrát města Ostrava anchors on a vivid Blue (#00afdb) as their primary brand signal, paired with Blue (#cad3d5), and accented by Blue. The palette balances warm and cool tones.

#00afdb

Primary

#cad3d5

Secondary

#9fb0b1

Accent

#595347

Accent

#fdfcfa

Background

#000000

Background

balanced palette(3w/3c)Blue · Orange

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
MontserratHeadingsSans Serif
Aa
ArialBodySans Serif
Aa
Segoe UIUISans Serif
Aa
Montserrat Boldsecondary_headingSans Serif
Aa
MontserratnavigationSans Serif
Aa
MontserratcaptionSans Serif

Logo Anatomy

Magistrát města Ostrava uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, corporate.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleancorporate

Brand Character

Magistrát města Ostrava is formal and professional, authoritative and decisive.

Formality
70%
Confidence
70%
Warmth
60%
Enthusiasm
50%
Technicality
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

městoOstravaobčaninformaceslužby

Design Playbook

Photography

Informative, Documentary

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on plone, active on 4 social platforms.

Built withplone
Social
facebooktwitterlinkedininstagram

Market Presence

Local market, headquartered in Ostrava, CZ, communicating in 2 languages.

Origin

CZ

Headquarters

Ostrava, CZ

Market Scope

local

Languages

cs, en

Magistrát města Ostrava is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Magistrát města Ostrava. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderncleancorporate

Brand Codes

Ostrava Blue

Signature ColorSupporting

Used extensively throughout the site, representing the city's identity.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Montserrat

Typography CodeSupporting

Used for headings and important text, providing a modern and accessible feel.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

Ostrava Coat of Arms

Cultural SymbolSupporting

Displayed on the website, representing the city's history and heritage.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Ostrava Logo

Typography CodeSupporting

The word 'OSTRAVA' is written in a bold, sans-serif typeface, with three exclamation points to the right, using a slightly darker shade of the same blue color.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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