Max Fitness
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Max Fitness anchors on Orange (#d6b46d) as their primary brand signal, paired with Orange (#bd9d56), and accented by Orange. The palette leans warm — inviting and energetic.
#d6b46d
Primary
#ffffff
Background
#bd9d56
Secondary
#2b2825
Text
#b2a996
Accent
#000000
Background
Typography
Headings set in Bebas Neue (a display face — designed for headlines and visual impact), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Max Fitness uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Max Fitness is authoritative and decisive, energetic and passionate.
third
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
en
Max Fitness is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Max Fitness. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Gold
Used as an accent color, suggesting quality and achievement.
Red
Used for calls to action and highlighting important information.
Bebas Neue
Used for headings, providing a modern and bold look.
Abstract Arrow
The Max Fitness logo features an abstract arrow shape pointing upwards, suggesting progress and improvement.
Fitness Lifestyle
The website features lifestyle photography of people working out, emphasizing the benefits of fitness.
Social Media Intelligence
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