MY FIT Český Krumlov logo

MY FIT Český Krumlov

The Everyman
Fitness·Fitness Center·my-fit.cz

Serves Local residents interested in fitness and wellness

Open SansEnergeticFriendlyMotivatingCommunity-focused10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

HealthCommunityFitnessWell-being

Color Intelligence

and accented by Gray. The palette leans warm — inviting and energetic.

#e2e2e2

Accent

#bbbbba

Accent

#000000

Background

#5c5c5b

Accent

#222220

Text

#8f8f8e

Accent

warm palette(6w/0c)Gray

Typography

Headings set in Archivo Narrow (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
Archivo NarrowHeadingsSans Serif
Aa
Oswaldsecondary_headingSans Serif
Aa
ETmonarchUISerif

Logo Anatomy

MY FIT Český Krumlov uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

MY FIT Český Krumlov is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Enthusiasm
80%
Confidence
75%
Warmth
65%
Urgency
50%
Formality
45%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

fitnessposilovnasaunasquashlekce

Design Playbook

Photography

Action, Candid

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Local market, headquartered in Český Krumlov, CZ, communicating in 2 languages.

Origin

CZ

Headquarters

Český Krumlov, CZ

Market Scope

local

Languages

cs, en

MY FIT Český Krumlov is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MY FIT Český Krumlov. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Teal

Signature ColorSupporting

Used in the logo and as an accent color throughout the website.

Consistency85%
Website
ActiveOccasional

Oswald

Typography CodeSupporting

Used for headings, conveying a modern and sporty feel.

Consistency90%
WebsiteSocial
ActiveOccasional

Pohodové fitness

CatchphraseSupporting

Used in the description, emphasizing a relaxed fitness environment.

Consistency70%
Website
ActiveOccasional

Full-width image banners

Ux Pattern CodeSupporting

Large, visually appealing images showcasing the fitness center.

Consistency80%
WebsiteSocial
ActiveOccasional

MYFIT font

Typography CodeSupporting

The 'MY' is in a bold, sans-serif font, while 'FIT' is in a similar but red font, with a line underneath the entire word.

Consistency90%
Website
ActiveOccasional

Dumbbell Icon

Signature ShapeSupporting

A stylized dumbbell icon is placed to the left of the brand name.

Consistency90%
Website
ActiveOccasional

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