Načešice - obecní úřad
The Innocent“Oficiální stránky obcí Načešice a Licomělice”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Načešice - obecní úřad anchors on a vivid Blue (#07317b) as their primary brand signal, paired with Yellow (#fce502), and accented by Green. The palette leans cool — projecting trust and professionalism.
#07317b
Primary
#fce502
Secondary
#349027
Accent
#5f6275
Accent
#c0d1e6
Accent
#b0b4b9
Accent
Typography
Headings set in Inria Serif (a serif — evoking tradition, authority, and print heritage), body in IBM Plex Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Načešice - obecní úřad uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, formal.
Wordmark
rectangle
Text
3/10
Brand Character
Načešice - obecní úřad is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
#07317b
Dark blue used in the header and main navigation.
IBM Plex Sans
Used for body text, providing a clean and modern feel.
Czech flag colors
Subtle use of national colors in design elements.
Coat of Arms
The coat of arms features a yellow heart and a white lion on a green background.
Social Media Intelligence
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