What Drives Them
Color Intelligence
NAQED anchors on Orange (#372315) as their primary brand signal, paired with Orange (#bcaa9b), and accented by Gray. The palette leans warm — inviting and energetic.
#000000
Background
#372315
Primary
#ffffff
Background
#bcaa9b
Secondary
#e6e6e6
Accent
#333333
Text
Typography
Headings set in Tenor Sans (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
NAQED uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: minimalist, clean.
Wordmark
rectangle
Text
3/10
Brand Character
NAQED is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
middle_school
soft
Signature Words
Design Playbook
product, lifestyle
natural
natural
line
top
rounded
comfortable
image_carousel
Digital Footprint
Built on Shopify, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
NAQED is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by NAQED. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Beige
Used as a background color and accent color, creating a natural and calming feel.
Lato
Used for body text, providing a clean and readable feel.
clean beauty store
Repeated in the title and description.
NA-KD logo
The NA-KD logo uses a sans-serif font with thin lines and a dot after the 'D'.
Floral face
The photography style features a model's face partially obscured by flowers.
Social Media Intelligence
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