Natura Siberica cz/sk
The Innocent“Přírodní kosmetika z severských bylin”
Serves Consumers interested in natural and organic skincare products
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans cool — projecting trust and professionalism.
#f2f2f2
Accent
#5c5d61
Accent
#a9aaac
Accent
#cbcccd
Accent
#8a8b8e
Accent
#000000
Background
Typography
Headings set in nm-font (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Natura Siberica cz/sk uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, organic, modern.
Combination Mark
organic
Icon + Text
5/10
Brand Character
Natura Siberica cz/sk is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
natural, product-focused
natural
natural
flat
dropdown
rounded
balanced
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in RU.
RU
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: organic
Brand Codes
Dark Green
Used in the logo and website elements to convey naturalness.
Nunito
Modern and clean font used for headings and body text.
Siberian Herbs
Focus on unique Siberian herbs and their benefits.
Wild harvested
Emphasizing the wild and natural origin of ingredients.
Eco-friendly packaging
Packaging design that highlights natural and sustainable materials.
Siberian Sun
A stylized sun icon, evoking Siberian origins, is prominently featured in the logo.
Ornamental Border
A decorative border with repeating geometric and organic motifs surrounds the logo, suggesting traditional Siberian patterns.
Social Media Intelligence
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