Naturelax
The CaregiverServes Women interested in natural beauty products
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Naturelax anchors on Orange (#906a33) as their primary brand signal, paired with Orange (#75491d), and accented by Orange. The palette leans warm — inviting and energetic.
#906a33
Primary
#75491d
Secondary
#c19555
Accent
#000000
Background
#222222
Text
#fcfcfc
Background
Typography
Headings set in Jost:ital,wght@0,100;0,200;0,300;0,400;0,500;0,600;0,700;0,800;0,900;1,100;1,200;1,300;1,400;1,500;1,600;1,700;1,800;1,900 (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Naturelax uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Naturelax is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
natural, lifestyle
natural
natural
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Naturelax is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Naturelax. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Brown
Used in the logo and website elements, conveying a natural feel.
Jost
Modern and clean font used for headings and body text, creating a friendly and approachable feel.
Všechny klienty si s láskou hýčkáme tím nejlepším, co nám příroda přináší.
Repeated phrase emphasizing care and natural ingredients.
Products are tested by the owners
Highlights the personal testing of products.
Natural light, product in use
Photography uses natural light and shows the product being applied to skin, emphasizing a natural and holistic approach.
Social Media Intelligence
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