CrossFit New Park
The Everyman“Tvoje tělo, tvoje volba | NewPark Gym Brno”
Serves Fitness enthusiasts in Brno
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
CrossFit New Park anchors on a vivid Yellow (#cbb700) as their primary brand signal, paired with Orange (#dba618), and accented by Yellow. The palette leans warm — inviting and energetic.
#cbb700
Primary
#dba618
Secondary
#f7dc2b
Accent
#fdfb55
Accent
#ba9900
Accent
#ffffff
Background
Typography
Headings set in Titillium Web (a sans-serif — clean, modern, and optimized for digital), body in Proxima Nova (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
CrossFit New Park uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
CrossFit New Park is authoritative and decisive, energetic and passionate, simply spoken and accessible.
second
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
CrossFit New Park is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CrossFit New Park. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Yellow
Used as the primary accent color, particularly in the logo and buttons, conveying a sense of energy and intensity.
Titillium Web
Used for headings and body text, providing a modern and bold appearance.
Tvoje tělo, tvoje volba
Repeated phrase emphasizing personal empowerment and choice.
Kettlebell Logo
The logo features a golden kettlebell shape, which is a distinctive visual element.
NewPark GYM Font
The 'NewPark GYM' text uses a specific font style that is part of the brand's visual identity.
Social Media Intelligence
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