NR-GM FITNESS CLUB
The EverymanServes Local residents interested in fitness and health
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
NR-GM FITNESS CLUB anchors on Blue (#17a6d9) as their primary brand signal, paired with Blue (#42b7e0), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#17a6d9
Primary
#fbfcfc
Background
#42b7e0
Secondary
#cdecf7
Accent
#b9b9b8
Accent
#2b2a29
Text
Typography
NR-GM FITNESS CLUB uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
NR-GM FITNESS CLUB uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
NR-GM FITNESS CLUB is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Action, Fitness, Lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
NR-GM FITNESS CLUB is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by NR-GM FITNESS CLUB. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Teal Blue
Used in the logo and as a primary accent color throughout the website (#17a6d9).
Open Sans
Used for headings and body text, providing a clean and modern feel.
Barbell Figure
The logo features a stylized human figure with arms outstretched, holding a barbell above their head, forming a distinctive shape.
High-Contrast Weightlifting
The photography style features high contrast and a focus on the intensity of weightlifting, with close-ups of hands gripping a barbell.
Social Media Intelligence
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