ONEST
The Innocent“Přirozená péče o pleť z Česka”
Serves Individuals seeking natural and effective skincare solutions
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ONEST anchors on a muted Orange (#b79b81) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#e9e8e8
Background
#b79b81
Primary
#cccbcb
Accent
#908d8d
Accent
#383333
Text
#aba9a9
Accent
Typography
Headings set in Lora (a serif — evoking tradition, authority, and print heritage), body in Roboto (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ONEST uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: minimalist, natural, modern.
Combination Mark
circle
Icon + Text
4/10
Brand Character
ONEST is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
natural, product-focused
natural
clean
flat
dropdown
rounded
clean
image
Digital Footprint
Built on Shopify, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
ONEST is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ONEST. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
#e0dfdf
Light gray used as a background color, creating a soft and natural feel.
Lora
Used for headings, providing an elegant and readable appearance.
Czech origin
Emphasizes the brand's Czech roots and natural ingredients.
ONEST wordmark
The ONEST wordmark features a sans-serif typeface with a unique diagonal stroke replacing the 'N' and a dot above it.
Creamy product close-ups
Close-up photography of the product with a focus on the creamy texture and natural ingredients, often paired with white flowers.
Social Media Intelligence
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