What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
PAYOT Paris anchors on a vivid Green (#008000) as their primary brand signal, paired with Blue (#0693e3), and accented by Orange. The palette leans warm — inviting and energetic.
#008000
Primary
#ffffff
Background
#222222
Text
#f2f2f2
Surface
#ff6900
Accent
#0693e3
Secondary
Typography
Headings set in ET-Extra (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PAYOT Paris uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PAYOT Paris is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
multinational, based in XX.
XX
multinational
cs
PAYOT Paris is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PAYOT Paris. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Green
Used in the logo and as a primary color, #008000.
Open Sans
Used for body text, creating a readable and modern feel.
International Brand
Brand name includes the origin (Paris).
PAYOT wordmark
The PAYOT wordmark features a sans-serif font with a distinctive 'A' where the crossbar is missing.
Social Media Intelligence
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