Phytos logo

Phytos

The Sage
Cosmetics·Essential Oils & Natural Cosmetics·phytos.cz

Serves Individuals interested in natural health and aromatherapy

Open Sansnaturalauthenticfamily-ownedknowledgeable10/12 intel

What Drives Them

📖
The Sage

Seeks truth. Wins through knowledge and informed perspective.

qualitynaturetraditionfamily

Color Intelligence

Phytos anchors on Green (#539f48) as their primary brand signal, paired with Blue (#5b5b9f), and accented by Gray. The palette leans cool — projecting trust and professionalism.

#cfcfcf

Accent

#539f48

Primary

#5b5b9f

Secondary

#2d2b85

Accent

#848bb5

Accent

#fefefe

Background

cool palette(2w/4c)Gray · Green · Blue

Typography

Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
RalewayHeadingsSans Serif
Aa
Robotosecondary_headingSans Serif
Aa
LatonavigationSans Serif
Aa
ArialUISans Serif
Aa
Slabo 27pxcaptionSlab Serif

Logo Anatomy

Phytos uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, organic, minimalist.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

naturalorganicminimalist

Brand Character

Phytos is warm and approachable, energetic and passionate.

Warmth
80%
Enthusiasm
70%
Confidence
65%
Formality
55%
Nostalgia
55%
Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

esenciálníolejepřírodníkosmetikaPhytos

Design Playbook

Photography

product, nature

Lighting

natural

Color Treatment

natural

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
facebooktwitterinstagram

Market Presence

Nationwide presence, based in CZ, communicating in 2 languages.

Origin

CZ

Market Scope

national

Languages

cs, sk

Phytos is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Phytos. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
naturalorganicminimalist

Brand Codes

Rodinná firma

Heritage ElementSupporting

Highlights the family-owned nature of the business.

Consistency80%
WebsiteSocial
ActiveOccasional

Forest Green

Signature ColorSupporting

Used for accents and calls to action, representing nature.

Consistency70%
WebsiteSocial
ActiveOccasional

Kvalitní esenciální oleje a přírodní kosmetika

CatchphraseSupporting

Describes the core product offering.

Consistency90%
WebsiteSocial
ActiveOccasional

20 letá historie

Origin StorySupporting

Highlights the company's long history.

Consistency70%
WebsiteSocial
ActiveOccasional

Phytos font

Typography CodeSupporting

The word "PHYTOS" is written in a serif font, with a distinctive 'O' that is stylized to resemble a plant or leaf.

Consistency90%
Website
ActiveOccasional

Stylized Leaf

Signature ShapeSupporting

A stylized leaf shape is used as part of the logo, either integrated into the 'O' of Phytos or as a separate icon above the name.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

More brands in Cosmetics

Explore other brands in this industry to compare visual identities.