Planá - obecní úřad
The Innocent“Poznejte krásy pravé jihočeské vesnice se vším všudy...”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Planá - obecní úřad anchors on a vivid Yellow (#f3bd01) as their primary brand signal, paired with Blue (#383f4a), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#f3bd01
Primary
#383f4a
Secondary
#0e98dd
Accent
#566070
Accent
#f2f3f3
Background
#e5e2db
Accent
Typography
Headings set in Lora (a serif — evoking tradition, authority, and print heritage), body in HK Grotesk (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Planá - obecní úřad uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Planá - obecní úřad is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Czech Flag Colors
Use of red, white, and blue in the website design, representing national identity.
Coat of Arms
The coat of arms features a yellow field with a black plow, a red rose with a yellow center on a blue field.
Font Style
The website uses a specific font style for the name 'Obec Planá' and the tagline 'Ta u Českých Budějovic...', which is a distinctive visual element.
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