Plus fitness
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Plus fitness anchors on a vivid Pink (#e50f88) as their primary brand signal, paired with Pink (#cb1b7d), and accented by Pink. The palette leans warm — inviting and energetic.
#e50f88
Primary
#ffffff
Background
#cb1b7d
Secondary
#e666af
Accent
#fab9e4
Accent
#283234
Accent
Typography
Headings set in var(--montserrat) (a sans-serif — clean, modern, and optimized for digital), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Plus fitness uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Plus fitness is casual and conversational, authoritative and decisive, energetic and passionate.
first_plural
middle_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Rokycany, CZ.
CZ
Rokycany, CZ
local
cs
Plus fitness is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Plus fitness. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Electric Pink
Used prominently in the logo and as a primary accent color throughout the website.
Montserrat
Used for headings and body text, conveying a modern and energetic feel.
PLUS FITNESS
The brand name itself is used as a catchphrase.
Plus sign logo
The logo features a plus sign with the word "Fitness" next to it, using a sans-serif font.
Close-up fitness action
The photography style features close-up shots of people engaged in fitness activities, often with a focus on muscles and equipment.
Social Media Intelligence
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