Philip Morris International
The Creator“Delivering a Smoke-Free Future”
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Philip Morris International anchors on a vivid Blue (#0074c2) as their primary brand signal, paired with Blue (#003aa4), and accented by Pink. The palette leans warm — inviting and energetic.
#0074c2
Primary
#003aa4
Secondary
#000000
Background
#ffffff
Background
#a51872
Accent
#bf0d3e
Accent
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Philip Morris International uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, global, abstract.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
Philip Morris International is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
first_plural
college
formal
Signature Words
Design Playbook
corporate, lifestyle
natural
full_color
flat
top
rounded
balanced
Digital Footprint
active on 4 social platforms.
Market Presence
Global presence, based in US.
US
global
en
Philip Morris International is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Philip Morris International. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: abstract
Brand Codes
Corporate Blue
Used for primary branding elements, conveying trust and stability.
Delivering a Smoke-Free Future
Tagline emphasizing the company's shift towards smoke-free products.
Lato
Used for body text, providing a clean and readable experience.
Social Media Intelligence
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