PoStu - pilates studio
The CaregiverServes Adults seeking pilates and yoga classes
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#b1b1b1
Accent
#1d1d1d
Text
#dbdbdb
Accent
#525252
Accent
#7f7f7f
Accent
#f9f9f9
Background
Typography
Headings set in Cardo (a serif — evoking tradition, authority, and print heritage), body in Inter (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PoStu - pilates studio uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PoStu - pilates studio is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Studio, Action
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Family Pilates Studio
Highlights the family-run nature of the studio.
Inter
Used for body text, providing a modern and readable experience.
Bright, spacious studio
The photography style emphasizes a bright, spacious studio environment with natural light and clean lines, showcasing the pilates equipment.
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