Pure&Simple
The InnocentServes Women seeking natural and mineral-based makeup
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Pure&Simple anchors on Blue (#1a1937) as their primary brand signal, paired with Orange (#523d1f), and accented by Gray. The palette leans warm — inviting and energetic.
#1a1937
Primary
#fdfdfd
Background
#d4d3d2
Accent
#523d1f
Secondary
#d33257
Accent
#1997e5
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
Pure&Simple is authoritative and decisive, warm and approachable.
third
high_school
soft
Signature Words
Design Playbook
product-focused, natural light
natural
clean
flat
top-fixed
rounded
clean
image
Digital Footprint
Built on Shoptet, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Pure&Simple is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pure&Simple. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Dusty Rose
The #d33257 color is used for the logo, buttons, and some headings, creating a soft and feminine feel.
Source Sans 3 Body
The use of Source Sans 3 for body text creates a clean and readable experience.
Simple Product Names
Products are named with simple, descriptive terms that emphasize their natural composition.
Minimalist Packaging
Products are packaged in minimalist containers with clear labeling, emphasizing the brand's focus on simplicity and purity.
Social Media Intelligence
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