Royal Parfum
The RulerWhat Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Royal Parfum anchors on Orange (#b99e65) as their primary brand signal, paired with Orange (#e2e0db), and accented by Orange. The palette leans warm — inviting and energetic.
#b99e65
Primary
#e2e0db
Secondary
#cdc7b9
Accent
#c3b495
Accent
#fefefe
Background
#000000
Background
Typography
Headings set in Rubik (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Royal Parfum uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Royal Parfum is warm and approachable.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Gold
Used in the logo and key design elements, conveying luxury.
Rubik
Used for headings, providing a modern and elegant appearance.
Royal
The brand name is Royal, which conveys luxury and exclusivity.
Luxury Perfume Still Life
The photography style features perfume bottles in a still life arrangement, often with a model's face in the background, conveying a sense of luxury and elegance.
Crest Logo
The brand uses a crest-like logo with ornate details, including a crown and decorative flourishes, to convey a sense of royalty and tradition.
Social Media Intelligence
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