SAELA logo

SAELA

The Innocent

Originální pivní kosmetika

Cosmetics·Cosmetics·est. 2025·saela.cz
SansationTraditionalNaturalSustainableEffective10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

TraditionSustainabilityNatural IngredientsEffectiveness

Color Intelligence

SAELA anchors on a muted Yellow (#635e4b) as their primary brand signal, paired with Yellow (#494819), and accented by Green. The palette leans warm — inviting and energetic.

#635e4b

Primary

#494819

Secondary

#b3d594

Accent

#809159

Accent

#000000

Background

#dcdfdb

Background

warm palette(3w/1c)Yellow · Green · Gray

Typography

Headings set in Schibsted Grotesk (a sans-serif — clean, modern, and optimized for digital), body in Sansation (a sans-serif — clean, modern, and optimized for digital).

Aa
SansationBodySans Serif
Aa
Schibsted GroteskHeadingsSans Serif

Logo Anatomy

SAELA uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

SAELA is authoritative and decisive, warm and approachable, energetic and passionate.

Warmth
80%
Enthusiasm
75%
Confidence
70%
Formality
55%
Technicality
40%
Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

přírodníkosmetikamasážníolejeekologické

Design Playbook

No design patterns detected

Digital Footprint

Built on nuxt, active on 2 social platforms.

Built withnuxt
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

en

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Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Olive Green (#635e4b)

Signature ColorSupporting

Used in the logo and website design, conveying a natural and organic feel.

Consistency85%
WebsiteSocial
ActiveOccasional

Sansation

Typography CodeSupporting

Used for headings, giving a modern and elegant look.

Consistency80%
Website
ActiveOccasional

Tradition since 1999

Heritage ElementSupporting

Highlighting the brand's history and experience.

Consistency75%
WebsiteSocial
ActiveOccasional

Pivní kosmetika

Proprietary IngredientSupporting

Beer-based cosmetics.

Consistency90%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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