Simply Fitness
The EverymanServes Adults seeking fitness and wellness services
What Drives Them
Relatable and down-to-earth. Connects through belonging.
The brand emphasizes a welcoming and accessible environment, highlighted by its approachable personality, free entry offers, and focus on new members. This, combined with its energetic and motivating atmosphere, positions it as a fitness center that is easy to start with and stick to.
Color Intelligence
Simply Fitness anchors on a muted Green (#dee8d7) as their primary brand signal, paired with Green (#c1e27b), and accented by Green. The palette leans cool — projecting trust and professionalism.
#1d201f
Text
#dee8d7
Primary
#c1e27b
Secondary
#58aa47
Accent
#86a97a
Accent
#b2cea6
Accent
Typography
Simply Fitness uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Simply Fitness uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, geometric.
Combination Mark
circle
Icon + Text
5/10
Brand Character
Simply Fitness is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
action, fitness, gym
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
local
cs
Simply Fitness is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Simply Fitness. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Simply Fitness Blue
The #27a8d7 color is used for the logo, buttons, and other key elements.
Open Sans
The Open Sans font is used for headings and body text throughout the website.
Action-Oriented Gym Photography
Photos feature people actively working out in the gym with modern equipment.
Czech Language
The website is primarily in Czech, targeting the local population.
SF logo
The logo features a stylized "SF" with a running figure integrated into the design.
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