Simply Pilates
The RulerServes Adults seeking personalized Pilates instruction
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Simply Pilates anchors on Orange (#554028) as their primary brand signal, paired with Orange (#88613f). The palette leans warm — inviting and energetic.
#554028
Primary
#88613f
Secondary
#888474
Background
#b6b5ae
Background
#251c0c
Background
#f6f7f7
Background
Typography
Headings set in Dosis (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Simply Pilates uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Simply Pilates is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
soft
Signature Words
Design Playbook
Studio, Action
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
Built on Squarespace, active on 1 social platform.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
local
en, cs
Simply Pilates is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Simply Pilates. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Salmon
Used for key buttons and accents, creating a vibrant and energetic feel.
Dosis
Rounded sans-serif font used for headings, providing a friendly and approachable look.
Pilates jednoduše, jak má být
Repeated phrase emphasizing the simplicity and authenticity of the Pilates method.
Pilates class
The photography style features a group of people in a Pilates class, focusing on the exercises and equipment used.
Active lifestyle
The photography style features active people in a pilates studio, emphasizing a healthy and active lifestyle.
Social Media Intelligence
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