What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Sněžné - obecní úřad anchors on Blue (#2e4a94) as their primary brand signal, paired with Yellow (#ebe63c), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#2e4a94
Primary
#ebe63c
Secondary
#113488
Accent
#ecf1f4
Accent
#97a4c6
Accent
#434e3e
Accent
Typography
Sněžné - obecní úřad uses Lexend across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Sněžné - obecní úřad uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Sněžné - obecní úřad is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Navy Blue
Used for the website's header and navigation, creating a sense of authority.
Lexend
Used for headings and body text, providing a modern and readable experience.
Orlické hory
Reference to the Orlické hory mountain range.
Coat of Arms
The coat of arms features a yellow star-like shape on a blue shield, representing the municipality.
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