What Drives Them
Organized and dependable. Creates order and stability.
Sofit's brand values, personality, voice, and key brand codes all point towards a gentle and caring approach to nail care. The emphasis on natural nails and perfect manicured hands further reinforces this focus on a gentle, refined aesthetic.
Color Intelligence
Sofit anchors on Orange (#b89777) as their primary brand signal, paired with Yellow (#c6c6b3), and accented by Orange. The palette leans warm — inviting and energetic.
#b89777
Primary
#000000
Background
#c6c6b3
Secondary
#fcfcfc
Background
#735945
Accent
#dfe8f3
Accent
Typography
Primary typeface: ZCOOL XiaoWei. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Sofit is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
product photography, lifestyle
natural
clean
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 5 languages.
CZ
national
en, de, fr, es, cs
Sofit is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Sofit. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Sofit Blue
The brand uses a distinctive blue (#0654c4) consistently in its logo, buttons, and website accents.
ZCOOL XiaoWei Heading
The brand uses ZCOOL XiaoWei for headings, giving a unique visual identity.
Family-Owned
The website mentions that Sofit is a family-owned company.
Clear Packaging
The product packaging is clear, allowing the nail files to be visible.
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