SPORTFITNESS
The RulerServes Fitness enthusiasts of all levels
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
SPORTFITNESS anchors on Red (#edc7c7) as their primary brand signal, paired with Red (#e8191e), and accented by Red. The palette leans warm — inviting and energetic.
#edc7c7
Primary
#e8191e
Secondary
#292627
Text
#ea2f33
Accent
#f08284
Accent
#fefefe
Background
Typography
Headings set in var( --e-global-typography-primary-font-family ) (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SPORTFITNESS uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SPORTFITNESS is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
SPORTFITNESS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SPORTFITNESS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Red
Used for calls to action and highlights, conveying energy and excitement.
Oswald
Used for headings, providing a bold and modern look.
Action Shots
Photos feature people actively engaged in sports and fitness activities.
SF1 logo
The logo features the letters 'SF1' with 'SF' in red and '1' in black, using a bold, sans-serif font.
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