Uherčice
The Innocent“Oficiální stránky obce Uherčice”
Serves Residents of Uherčice
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Uherčice anchors on a muted Yellow (#b5af9a) as their primary brand signal, paired with Blue (#3f4954), and accented by Yellow. The palette leans warm — inviting and energetic.
#b5af9a
Primary
#3f4954
Secondary
#ccaa02
Accent
#c5151f
Accent
#eca511
Accent
#5b333b
Accent
Typography
Headings set in Ubuntu (a sans-serif — clean, modern, and optimized for digital), body in PT Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Uherčice uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: formal, traditional.
Wordmark
rectangle
Text
3/10
Brand Character
Uherčice is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Uherčice, CZ.
CZ
Uherčice, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Municipal Red
Used in the logo and for primary navigation elements.
Czech Flag Colors
Referencing national colors in design elements.
Coat of Arms
The coat of arms features a Madonna and Child figure surrounded by grape vines and leaves, symbolizing the town's wine-making heritage.
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