Cosmetics

Beauty Products

Brand identity analysis across 8 beauty products brands in the cosmetics industry.

Dominant Colors

#181d3c

Blue

37%

#614726

Orange

29%

#e8929d

Red

15%

#f6c6d3

Pink

15%

#e4d5be

Orange

1%

#d7d3c3

Yellow

1%

#e6eaf0

Blue

1%

Popular Heading Fonts

OptimaDisplay

Serif

Velocity

Sans Serif

porto

Sans Serif

CartoGothicStdBold

Sans Serif

Merriweather

Serif

Oswald

Sans Serif

Average Brand Voice

Formality

65%

Humor

16%

Enthusiasm

65%

Technicality

51%

Warmth

58%

Confidence

80%

Urgency

25%

Exclusivity

57%

Nostalgia

31%

Rebellion

7%

Niche Stats

8

Total brands

8

With logos

6

Voice analyzed

4

With social