What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#ebebeb
Accent
#babcc2
Accent
#aea2a3
Background
#333333
Text
#675856
Accent
#272322
Text
Typography
Headings set in Velocity (a sans-serif — clean, modern, and optimized for digital), body in Assistant (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
L'OREAL Česká republika uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
L'OREAL Česká republika is formal and professional, authoritative and decisive.
third
college
soft
Signature Words
Design Playbook
Digital Footprint
active on 5 social platforms.
Market Presence
Global presence, based in FR, communicating in 3 languages.
FR
global
en, fr, zh
L'OREAL Česká republika is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by L'OREAL Česká republika. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Gray (#eae6e1)
Used as a background color, creating a sophisticated and clean feel.
Velocity
Used for headings, providing a modern and stylish look.
Adria Arjona
The actress Adria Arjona is featured as a spokesperson.
Soft focus portrait
The photography style features soft focus and natural lighting, creating a warm and inviting portrait.
Social Media Intelligence
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