Estée Lauder - OC Metropole Zličín logo

Estée Lauder - OC Metropole Zličín

The Ruler
Cosmetics·Beauty and Personal Care·esteelauder.cz

Serves Affluent women seeking high-end beauty products

OptimaDisplaySophisticatedElegantHigh-QualityClassic10/12 intel

What Drives Them

👑
The Ruler

Commands authority and sets the standard for the category.

InnovationLuxuryQualityElegance

Color Intelligence

Estée Lauder - OC Metropole Zličín anchors on Blue (#181d3c) as their primary brand signal, paired with Blue (#393e59), and accented by Gray. The palette leans cool — projecting trust and professionalism.

#181d3c

Primary

#393e59

Secondary

#c0c2ca

Accent

#fbfbfc

Background

#040a2c

Text

#ebeaef

Accent

cool palette(0w/6c)Blue · Gray

Typography

Headings set in OptimaDisplay (a serif — evoking tradition, authority, and print heritage), body in Arsenal (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 6 typeface families in play — a richer, more layered typographic system.

Aa
OptimaDisplayHeadingsSerif
Aa
ArsenalBodySans Serif
Aa
Source Sans 3 Extra LightBodySans Serif
Aa
Source Sans 3 LightBodySans Serif
Aa
OptimaRegularsecondary_headingSerif
Aa
futurastd-mediumnavigationSans Serif

Logo Anatomy

Estée Lauder - OC Metropole Zličín uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Estée Lauder - OC Metropole Zličín is formal and professional, authoritative and decisive.

Confidence
85%
Formality
75%
Exclusivity
70%
Enthusiasm
60%
Warmth
50%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

kosmetické produktypéče o pleťmake-upvysoce výkonnouvůně

Design Playbook

No design patterns detected

Digital Footprint

Built on Drupal, active on 4 social platforms, offers dark mode.

Built withDrupal
Social
facebookinstagrampinterestyoutube

Market Presence

multinational, based in XX, communicating in 21 languages.

Origin

XX

Market Scope

multinational

Languages

cs, ar, de, el, en, es, fr, he, hu, it, ja, ko, nl, pl, pt, ro, ru, th, tr, x, zh

Estée Lauder - OC Metropole Zličín is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Estée Lauder - OC Metropole Zličín. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

363b56

Signature ColorSupporting

Dark blue color used for key elements, conveying sophistication and luxury.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

OptimaDisplay

Typography CodeSupporting

Elegant font used for headings, providing a high-end and refined feel.

Consistency80%
Website
ActiveOccasional

Objevte krásu

CatchphraseSupporting

Repeated phrase emphasizing the core offering of beauty products.

Consistency70%
WebsiteAdvertisingSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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