Investment Management
Brand identity analysis across 12 investment management brands in the finance industry.
Dominant Colors
#c42321
Red
20%
#cc103e
Red
20%
#dde9fc
Blue
20%
#2a7c6f
Blue
20%
#2c515a
Blue
6%
#2690d0
Blue
2%
#ff5b00
Orange
2%
#56667b
Blue
2%
#98a4b5
Blue
2%
#bfccd6
Blue
2%
#d2f3fc
Blue
2%
Popular Heading Fonts
HelveticaNeueLTPro-Bd
Sans Serif
helvetica-w01-bold
Sans Serif
open-sans-condensed
Condensed
Helvetica Neue
Sans Serif
Poppins
Sans Serif
Roboto Condensed
Sans Serif
Arial
Sans Serif
Source Serif Pro
Serif
Times New Roman
Serif
Average Brand Voice
Formality
79%
Humor
6%
Enthusiasm
38%
Technicality
70%
Warmth
37%
Confidence
84%
Urgency
23%
Exclusivity
43%
Nostalgia
18%
Rebellion
5%
Niche Stats
12
Total brands
10
With logos
12
Voice analyzed
4
With social
